A short code, or SMS short code, is a four-, five- or six-digit telephone number that’s used only for texting. In most cases, businesses use short codes to send or receive one-way communications (such as marketing messages, two-factor authentication and alerts) to reach a high-volume of customers.
There are generally two ways that an SMS short code is used. One, to send programmatic mass texts or two, to provide constumers with information about a product or service by using a keyword.
A Dedicated shortcode is provisioned to a specific company or organisation to enable the running of multiple campaigns or services. Any alphanumeric message sent to a dedicated shortcode will be received by the Hajana One customer to whom the shortcode is allocated.
A Shared shortcode is pooled between multiple businesses or organisations. This means that two or more companies may share the same shortcode, but have different keywords. Each Hajana One customer has a unique keyword which is sent to the shortcode. If for example you have chosen the keyword “Car” on 32015, all messages coming in with the keyword “Car” will come in to your Hajana One inbox.
Short codes have many applications when it comes to automated messaging on a large scale. Businesses use them for things like: